Goldilocks Devices

Goldilocks Devices
Web-browsing gadgets – like the iPad – which are positioned somewhere between smartphones and laptops.

Commenting on the launch of Apple’s iPad, The Guardian’s Bobbie Johnson and Charles Arthur wrote:

The view from some industry analysts tonight was that sales of iPad-like devices are poised to explode, after years when tablet computers have barely sold. “These ‘Goldilocks’ devices – not too big, not too small – are expected to have a break out year in 2010,” said Jim Sloane, lead technology partner at the consultancy Deloitte. “By offering a more appealing balance of form and function, net tablets will be purchased by tens of millions of people in the year ahead.”
Introducing the iPad Steve Jobs said:
“All of us use laptops and smartphones now. Everybody uses a laptop and, or, a smartphone. And the question has arisen lately, is there room for a third category of device in the middle? Something that’s between a laptop and a smartphone. …”
(The term “Goldilocks Zone” describes areas of space neither too cold nor too hot to support life.)


Dictionary of unconsidered lexicographical trifles. 2014.

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